| Highlights |
- Depiction of the entire complex customer network, including multilevel agent relationships
- Comprehensive, cross-channel contact management, including synchronization with Outlook
- Entering of visit goals for external sales staff
- Offline capability for use by 100 consultants
- Integration of media and advertising data from Mediafocus (institution type, inter-media data, credit rating, legal form, ABC rating, advertising budget, etc.)
- Capturing and planning options for the poster market (poster format, product type, region, booking type, etc.).
- Opportunity management perfectly matched to the media market
- Strategic selling (capture plan and SWOT analysis according to Miller Heiman)
- Creation of customized offers per mouse-click
- Integration of various APG-specific templates for the creation of memos, invoice corrections, inquiries for posters, etc.
- Complete Service-Oriented Architecture (SOA) based on J2EE: Interface to the internal ERP system realized by means of a Web service
- Adaptations and upgrades by APG specialists by means of easy configuration and parameterization (short time-to-market)
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Factsheet APG CRM